Global Influencer Market Size, Segment and Top Players and Forecast 2028

The Global Influencer Market was valued at USD 13.3 Billion in 2021, and it is expected to reach a value of USD 109.37 Billion by 2028, at a CAGR of 35.12% over the forecast period (2022 - 2028).

The influencer market has grown exponentially in recent years. The increasing use of the internet and smartphones are one of the reasons for public engagement in these influencer platforms. This is because the brand realized the potential of online platforms and started focusing on personalized ads and displaying relevant ads for a better customer experience. Now various companies are reaching out to influencers for endorsing the products as they are better connected with the audience and the audience could relate more with the influencer and product which make Influencer Marketing an important part of product branding strategy for large companies. These new branding strategies will enhance the growth of Influencer Marketing in the coming years.

Know more https://skyquestt.com/report/influencer-market

Top Player’s Company Profiles

  • Speakr Inc. (US)
  • Grapevine Logic Inc. (US)
  • Klear (Israel)
  • NeoReach (US)
  • Traackr Inc. (US)
  • Webfluential (South Africa)
  • Hypetap Pty Ltd (Australia)

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Recent Developments

  • In April 2022, Mavrck. Co, a US-based influencer marketing platform will partner with the leading social media marketing and commerce platform for small businesses named Later. They both will together solve the problems of influencers regarding the monetization measurement and add technical advancements to the platform for a better brand and influencer reach.
  • In April 2022, a US-based influencer marketing company named AspireIQ, launched an analytical product that will allow the creator to track some important parameters such as brand awareness, engagement rate, and sales for the endorsed product. This enables them to plan out to improve content creation for better growth for future ventures.

Global Influencer Key Market Trends

  • Micro and nano influenced by video content have proven to be an amazing strategy to promote products to every customer and this is growing day by day due to internet penetration and customer engagement on the internet and shopping from online platforms. This enables the company to maintain its presence on these platforms through an influencer who can generate constant revenue which increases the demand of the influencer market during the forecast period.

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SkyQuest Technology Group is a Global Market Intelligence, Innovation Management & Commercialization organization that connects innovation to new markets, networks & collaborators for achieving Sustainable Development Goals.

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