Global Competitive Intelligence Tools Market
The Global Competitive Intelligence Tools Market was valued at
USD 440.51 Million in 2021, and it is expected to reach a value of USD 984.23
Million by 2028, at a CAGR of 12.25% over the forecast period (2022 - 2028).
Competitive intelligence tools are
used by businesses to analyze, collect, and record the competitor’s data to
gain a competitive advantage over it. The gathered data from competitive
intelligence tools help in improving company sales and designing a better
advertisement campaign. These intelligence tools are used by various
industries, as it provides better reorganization and competitive actions which
are used to learn about competitors’ content marketing, social media marketing,
and digital marketing strategy. These capabilities increase the use of CI tools
that will drive the competitive intelligence market over the analysis period.
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Top Player’s Company Profiles
- Alphabet Inc. (US)
- Alexa Internet Inc. (US)
- Comintelli (Sweden)
- Talkwalker (Luxembourg)
- SpyFu (US)
- NetBase Solutions Inc. (US)
- Slintel Inc. (US)
- Consensus Point (US)
- Evalueserve (Switzerland)
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Global Competitive Intelligence Tools
Key Market Trends
- Search engine optimization solutions are one
of the major services provided by the competitive intelligence tools
market and are a growing trend globally. These services are used by many
small and medium businesses to make their market presence and also develop
brand value in the mind of customers.
- The CI tools enable a business to get these
Competitive Intelligence Tools Market insights from the competitor and
study and analyze customer preference, sentiment, and demand for a service
or product in that segment. Hence, all information helps the companies to
grow in the long term and gain a competitive advantage which fuels the
demand for competitive intelligence tools market.
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